Project Selectica, a leader in empowering e-commerce for companies like BMW and Dell, needed a complete overhaul of their website to showcase their product configuration technology to prospective clients and service existing customers better.

Challenge The website was extensive, encompassing nearly 80 pages of marketing content as well as dedicated intranets and extranets for vendors and customers. Effective information design, as well as maintaining a consistent tone and voice, was critical. Time frame was tight.

Solution Concinnity managed the entire content creation and revision process, working in tandem with Selectica's design and web teams. The new site went up on schedule—less than nine months from start to finish—and met with considerable acclaim both inside and outside the company.