Project Union Bank of California wanted to update its image by redesigning all marketing collateral for its non-retail operations in order to compete effectively
in today's highly competitive financial services market. As the third largest bank in California, the goal was to emphasize UBOC's high level of service and personal touch.

Challenge The project encompassed over 100 pieces of print collateral, covering everything from Custody Services to Private Banking, all of which had to be produced in less than 12 months. Many pieces, like this image brochure for the Business Trust division, were new. Existing materials required redesign and revision.

Solution Concinnity assembled a team of financial writers to produce the materials and managed the entire copywriting process to ensure consistency. Working directly with division heads within UBOC,
as well as the bank's ad agency and design firm,
we delivered all the new materials on schedule.